Customers
Manage private (B2C) and business (B2B) customers in Omnium — profiles, loyalty clubs, and communication.
Omnium manages two distinct customer types: private customers (B2C) for individual consumers and business customers (B2B) for companies and organizations. Both types share a common foundation — addresses, external IDs, consents, tags, and custom properties — but differ in the features built on top.
Customers are connected to orders, carts, and projects, and can be scoped to specific markets and stores for access control.
In this section
API Reference
Create, search, and manage private and business customers via the API
Configuration
Identification, creation controls, address handling, consent, and B2B settings
Customer Management
Data model, search, privacy, merging, and integration patterns
Customer Club
Loyalty memberships, points, tiers, and rewards
Newsletter
Unsubscription module setup and customization