Customers
Customer data export from Omnium to Flow Retail for both private and business customers.
Overview
The Flow integration exports customer data one-way from Omnium to Flow Retail. Both private (person) and business (company) customers are supported.
| Customer Type | Flow Type | Interface |
|---|---|---|
| Private Customer | PERSON | IPrivateCustomerExporter |
| Business Customer | COMPANY | IBusinessCustomerExporter |
Private Customer Mapping
| Flow | Omnium | Notes |
|---|---|---|
customerUid | Id | Customer identifier |
firstname | FirstName | Falls back to "-" if empty |
lastname | LastName | Falls back to "-" if empty |
email | Email | |
mobile | Phone | |
address | Address.Line1 + StreetNumber | Combined street address |
city | Address.City | |
postalCode | Address.PostalCode | |
countryCode | Address.CountryCode | |
customerType | — | Always PERSON |
loyaltyId | External ID | Voyado contact ID (see below) |
Business Customer Mapping
| Flow | Omnium | Notes |
|---|---|---|
customerUid | Id | Customer identifier |
companyName | Name | Business name |
customerParentUid | CustomerRelations | First relation with type "Parent" |
email | Email | |
mobile | Phone | |
address | Address.Line1 + StreetNumber | Combined street address |
city | Address.City | |
postalCode | Address.PostalCode | |
countryCode | Address.CountryCode | |
vatNumber | TaxId | Tax/VAT identification number |
customerType | — | Always COMPANY |
loyaltyId | External ID | Voyado contact ID (see below) |
Loyalty Integration
The integration automatically maps Voyado loyalty IDs to Flow's loyaltyId field. The ID is resolved from external IDs on the customer in the following priority order:
- External ID with key
"Voyado" - External ID with key
"VoyadoContactId" - External ID with key
"{marketGroupId}_VoyadoContactId"
This enables loyalty program lookups in Flow POS using the Voyado contact ID.
Batch Export
The integration supports batch customer creation for bulk imports. This is useful for initial data migration or large-scale customer sync operations. Contact support about this.
Limitations
- No customer club support — The integration does not support exporting customer club membership data
- Duplicate IDs — The same customer ID cannot be used for both a private and a business customer in Flow