Campaign Overview

Core concepts behind campaigns in Omnium — lifecycle statuses, the relationship between campaigns, promotions, and price lists, and how data is structured.

What Is a Campaign?

A campaign is a container that groups related promotions into a single, trackable unit. It represents a coordinated commercial effort — such as a seasonal sale, a product launch, or a clearance event — and provides tools for planning, executing, and measuring the results.

Campaigns do not directly affect pricing. They organize and track the promotions that do.

Campaign Properties

Property	Description
Name	Display name of the campaign (e.g., "Summer Sale 2026")
Description	Optional internal description for context
Start Date	When the campaign begins
End Date	When the campaign ends
Status	Current lifecycle stage (see below)
Markets	Which markets the campaign applies to
Stores	Which stores the campaign targets (empty means all stores)
Tags	Labels for categorization and filtering (e.g., "seasonal", "clearance")
Planning Notes	Internal notes for the planning phase
Properties	Custom key-value pairs for extensibility

Campaign Lifecycle

Every campaign follows a linear lifecycle with four statuses:

  Planning  ──→  Active  ──→  Completed  ──→  Archived
                   │
                   └──→  Planning  (rollback)

Status	Description	What you can do
Planning	Campaign is being planned. Targets and budgets can be edited.	Edit all fields, link/unlink promotions, set revenue targets
Active	Campaign is live. Promotions may be running.	View performance, monitor KPIs. Planning inputs are locked.
Completed	Campaign period has ended. Performance data is final.	Review results. Campaign is read-only.
Archived	Campaign is no longer relevant. Hidden from default views.	Can still be found via search with archived filter.

Status Transition Rules

Statuses progress linearly: Planning → Active → Completed → Archived
One rollback is allowed: Active → Planning (for corrections before the campaign is underway)
Skipping stages is not allowed (e.g., Planning → Completed)
Backward transitions other than Active → Planning are not allowed

Campaign, Promotion, and Price List Relationship

Campaigns, promotions, and price lists form a three-level hierarchy:

Campaign → Promotions

A campaign groups one or more promotions. Each promotion can belong to at most one campaign. Linking a promotion to a campaign does not change how the promotion works — it simply creates a reference for tracking purposes.

All promotion types can be linked to a campaign: category/brand, multi-buy, kit, product search, price list, order amount, and shipping promotions.

Promotions → Price Lists

Promotions that use price lists (promotion type 6) have an additional layer of detail. The price list contains individual price list items — one per SKU — and each item can carry planning data such as planned sales volume and planned revenue.

This three-level structure enables performance tracking at multiple levels of granularity:

Level	What you can track
Campaign	Total planned vs. actual revenue, total sales volume, overall variance
Promotion	Revenue and volume per promotion within the campaign
SKU	Revenue and volume per individual product/variant within a promotion's price list

Example Structure

A "Summer Sale 2026" campaign might look like:

Campaign	Promotion	Type	Price List Items
Summer Sale 2026	20% off summer clothing	Category/Brand	—
Summer Sale 2026	Clearance: shoes	Price List	45 SKUs with individual discounted prices
Summer Sale 2026	Buy 2 get 1 free socks	Multi-Buy	—
Summer Sale 2026	Free shipping over 500 NOK	Shipping	—

The category/brand and multi-buy promotions contribute to campaign performance through order analytics. The price list promotion also carries SKU-level planning data for more detailed forecasting.

Market and Store Targeting

Campaigns can be scoped to specific markets and stores:

Markets: Specify which markets the campaign applies to. This is informational and used for filtering — the actual market restrictions are configured on each promotion individually.
Stores: Specify which stores the campaign targets. An empty list means all stores.

The market and store settings on the campaign are primarily for organizational purposes and filtering in the campaign list. The actual market and store restrictions that affect pricing and discount application are configured on the individual promotions linked to the campaign.

Campaign Overview

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